Powderhound has fallen out of style. Other local ski resorts have branded themselves as sleek and shiny and cater to the bourgeoisie. POWDERHOUND REFUSES.

Our goal is to revive and 
re-energize this brand while staying true to the values of the local community and small-scale ski town vibes.



We wanted the brand to remain authentic, and nostalgic in it’s representations, referencing grungy 90’s ski culture while also being welcoming and intriguing to new audiences. Overall, the new brand seeks to energize and re-engage the local community around this hidden gem, rejecting the idea that skiing is for the wealthy alone. Skiing is for everyone, and Powderhound is for the love of skiing.